Dwight Garner's new book "Read Me: A Century of Classic American book Advertisements" gathers 300 vintage ads published during the 20th Century -- the century when "The Great Gatsby," "Ulysses," "On the Road," "Lolita," "Silent Spring," "The Joy of Sex," "Gone With the Wind," "To Kill a Mockingbird," "Helter Skelter" and so many other classics hit our bookshelves.